Facebook has become one of the most powerful marketing tools in today’s business world. With Facebook, current and potential customers can stay connected and learn about your company in a casual, no-pressure setting.
What About Twitter?
Twitter is an excellent tool for quick, short announcements and notifications or reminders of upcoming events or specials. Twitter is also an ideal outlet to direct your followers to the other components of your social media platform.
Is a Blog Necessary?
In this new technological age, most of your potential customers are turning to gather their information. There are countless websites (both reliable and unreliable) to research and it can get overwhelming. With a blog, customers can get the right information about your industry or business from your mouth.
Is a Newsletter a Good Tool?
A virtual newsletter is a great option to build relationships with current and potential customers. The longer format gives you the opportunity to include more in-depth information. It also ensures that you are educating those that rely on email as opposed to social media.